Dan Patrick Show goes nationwide with [eco]
Mass 2 One Media LLC (˜M2O™), the leading on-air / online solution company for radio has entered into a long term partnership with Jimmy de Castro™s CONTENT FACTORY to integrate M2O™s audience engagement applications [eco] for the nationally syndicated Dan Patrick Show.
[eco] is a broad set of online applications including rewards, social networking, text messaging online streaming and research in a ONE registration | ONE login system, greatly simplifying the user experience and providing broadcasters with multiple ways to drive ratings on air while extending the brand off air, online.
M2O President and CEO Reg Johns comments, œWe™re very excited to tag along with Jimmy and his passion in this new venture. The new Dan Patrick web site is terrific, and with the new ideas for using the tools of [eco] Bev Tilden (VP/Marketing, Content Factory) is bringing to the site, Dan™s image, profile and ability to interact with the public will become the envy of the industry.
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