Mark Lehmann has been appointed Vice President, Web and Mobile Marketing, Island Def Jam Music Group, it was announced today by Christian Jorg, Senior Vice President, New Media & Commerce, Island Def Jam Music Group. In this newly created position, Mr. Lehmann will champion the customer experience on all Island Def Jam web properties, mobile sites and new media. His first task will be the launch of the new Island Def Jam website combining Defjam.com, Island records.com, rocafella.com and others. He will work with the new media team and partners to distribute Island Def Jam artist content through new technologies such as widgets, mobile websites, video players and more, and create new revenue opportunities through the monetization of these new sales channels. Mr. Lehmann, who is based in New York, will report directly to Mr. Jorg.
“I am very excited that Mark is joining our team,” said Mr. Jorg. “His track record of consistently delivering superior products and customer experiences will be a key contributor to Island Def Jam’s strategy of building new revenue streams in the mobile and online world.”
“I’m passionate about technology and the customer experience, and have been a huge Def Jam and Island Records fan since the 80s,” said Mr. Lehmann. “I’m convinced that there has never been a better opportunity for connecting Island Def Jam’s world class artists with fans than there is now in online and mobile. I am thrilled to be here to make that happen and am extremely excited about the future.”
The newest addition to Island Def Jam Music Group’s New Media department, Mr. Lehmann brings more than a decade of hi-tech experience including ecommerce, mobile and internet advertising to his post. Most recently, he oversaw the launch of IDJ Mobile, the recording industry’s first label mobile subscription service, and is busy working to make idjmobile.com a world-class experience.
Mr. Lehmann comes to Island Def Jam Music Group from Flycell, Inc., one of the world’s leading direct-to-consumer mobile entertainment companies, where he has served as Vice President of Web Marketing since 2005. He developed his passion for Ecommerce during his time at Macromedia, where he began as a financial analyst in 1997, then progressed to Ecommerce Marketing Manager and finally holding the post of Dreamweaver Product Marketing Manager. In 2002 he moved to Register.com, as Product Manager, Ecommerce and Web. He was appointed Rich Media Marketing Manager at DoubleClick in 2004. Mr. Lehmann was graduated from Grinnell College in 1993, with the Bachelor of Arts degree in Political Science. In 2001, he received his MBA in E-Business and Marketing from the University of San Francisco.
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