Posted: March 6, 2013 at 1:25 pm
Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., complete with its signature vending machine stage, which will now stand at 62-feet tall and have a bigger and bolder presence than ever before. From Thursday, March 14 through Saturday, March 16, 2013, the Doritos brand will take over the corner of 5th and Red River with a digital and interactive concert experience that can’t be found anywhere else.
During Thursday night’s main event, three up-and-coming musical artists will compete to determine who is bold enough to open for the evening’s larger-than-life headliners: LL COOL J, Public Enemy, Ice Cube and Doug E. Fresh with the winner being determined through fan engagement on Twitter. Beyond selecting the opening act, major elements of the concert experience will also be in the hands of fans in Austin and beyond as they control special effects throughout the vending machine stage and help select LL COOL J’s encore song. The entire experience will be streamed live on the Doritos Facebook Page.
“Making it in the music business is no easy task, but SXSW can serve as the perfect launching pad for the next big thing in hip hop this year,” said LL COOL J, a two-time GRAMMY® award winner, who is prepping to release his new album, “Authentic.” “It takes unwavering commitment, raw talent and a desire to go where no one else in the industry has gone before. That’s why I love that Doritos is offering a stage at SXSW to give an opportunity to talented up-and-coming acts. And, if they’re bold enough to gain the fans’ attention, there is no better place to be discovered.”
In partnership with SXSW organizers, the Doritos brand picked (For More Click Next)
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