Posted: January 10, 2011 at 10:16 pm
UPGRADES INCLUDE SMS TEXT ALERTS AND ADDITIONAL FACEBOOK AND TWITTER INTEGRATION
Listener Driven Radio (www.listenerdrivenradio.com), the leader in cutting edge interactive audiosoftware for broadcasters, today announced the addition of several new groundbreaking features to its platform. The company’s SMS Text Messaging capabilities now make it possible for listeners to sign up for an SMS Text Message to be delivered directly to their mobile device when their favoritesongs play. Listeners can also receive alerts via e-mail, AOL Instant Messenger, Yahoo Messenger, MSN Messenger, Jabber, and Google Talk.
“Increasing tune-ins is key to growing a station’s Arbitron PPM ratings, said Daniel Anstandig, President of Listener Driven Radio. “Pushing alerts to listeners so they know exactly when to tune in is one of several features our service provides, which allows affiliates to grow cume, tune-ins and digital revenue. Our goal is to grow cume using social media and grow TSL by engaging listeners and getting them to come back often.”
LDR is also expanding its existing integration with Facebook by making it possible for stations to automatically post information to their Facebook pages related to times when listeners can vote for which song(s) should play next on the air. The company has also expanded integration with Twitter, empowering stations to grow their web traffic and online engagement using a number of new Twitter features including posting on artists’ Twitter pages. Since LDR’s inception, the number of social networks integrated into the platform has grown from 80 to more than 300 including a full compliment of Spanish-speaking networks
Daniel Anstandig, President, Listener Driven Radio – 877-221-7979
ABOUT LISTENER DRIVEN RADIO
With nearly 50 affiliates in the U.S., Canada, and Europe, LDR provides groundbreaking software that empowers listeners to become on-air programming collaborators, fostering loyalty via real-time interaction. Turning broadcasters into crowdcasters, LDR is putting listeners in control of the airwaves in major markets around the world, including New York, Philadelphia, Toronto, and Paris.