When you talk to urban radio programmers about the black church, the first thing that probably comes to mind are the horrific broadcasts that many black churches would do every Sunday on local radio stations. They insisted on buying the time and using it for what seemed like a long boring infomercial that became unbearable after the first 2 minutes of what seemed like eternity. The church would often desecrate the station’s brand with flat singing, boring preaching and a LOT of dead air. Unfortunately, what the black church wanted most was what they often got the least of, new members. Those broadcasts would do more to scare people off then make them attend and most of those churches are still struggling today. Then the concept of marketing for the church kicked in and they did something right. Younger more appealing preachers started popping up from everywhere and they were excellent in their craft and more marketable to the community.
Over the years, we have seen the black community divide into more subcultures but one thing remains constant… there will always be people in the black community who will go to church no matter what and while we have seen massive explosions in many of the subcultures in the black community the greatest one is in the black church. It seems that the church has not only become a business but also a competition. The mega churches are often very political: accepting massive donations from celebrities and obtaining grants and funding coupled with boards that have specific guidelines that often dictate what the preacher is allowed to discuss. The mega churches have the best preachers, the best singers, the greatest amount of members, the biggest churches and the greatest influence but besides helping members develop greater hope and faith, what is the church doing for the black community as a whole?
Many of the mega preachers write books, make appearances and tour the country garnering millions like major singers and rappers do, to hold conferences and to promote their brand to a greater audience. However, many of the black churches, no matter the size, still fall short on many opportunities to help the black community and it’s members prosper for better health, wealth and preservation of the wishes of past great leaders. There are certain things most preachers will NEVER discuss or encourage the black community to address: Gangs, AIDS/HIV, Addiction and the disproportionate amount of black men in the prison system and they will often use the Bible as a backdrop for their reasons not to address or to attack these issues but is it also funding and the conservative members on their boards that (Click “Next” above or below to read the rest of the story)