iHeartRadio Introduces Local News, Traffic and Weather “Add-Ins”

Hassahn Liggins - Posted Thursday, March 14th, 2013. Category: URBAN
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http://www.radiofacts.com/iheartradio-introduces-local-news-traffic-and-weather-add-ins/

iheartradioiHeartRadio, iHeartmedia (formerly Clear Channel)’s all-in-one digital radio service announced Add-Ins, a new feature of its Custom Stations, which will offer users more convenience and control over their personalized digital listening experience. Beginning today, the new “Add-Ins” feature will enable iHeartRadio listeners to insert short local news, weather and traffic updates into their Custom Stations when listening online.

iHeartRadio, which provides instant access to more than 1,500 of the nation’s most popular live broadcast and digital-only radio stations from across the country, plus Custom Stations inspired by favorite artists and songs, will now offer a geo-targeted news and information experience. “Add-Ins” brings another level of personalization to listeners’ Custom Stations by allowing users to add local news, traffic and/or weather via regular updates into the listening experience. This new feature will leverage iHeartmedia (formerly Clear Channel)’s extensive national network of more than 850 stations in 150 markets and utilize its unmatched radio resources to provide listeners with a custom experience they can’t find anywhere else. iHeartRadio’s ability to utilize iHeartmedia (formerly Clear Channel)’s broadcast resources allows users to receive localized information based on their current location or choose to receive updates from hundreds of markets across the country while listening to the music they love. Once enabled in Account Settings, “Add-Ins” will automatically pinpoint the listener’s location — or users can set an alternate location by entering a zip code under the manual “Add-Ins” settings.

“iHeartmedia (formerly Clear Channel)’s best-in-class infrastructure and local content resources now allow iHeartRadio users to get timely local updates in a way no other digital radio service can replicate,” said Brian Lakamp, President of Digital, iHeartmedia (formerly Clear Channel) Media and Entertainment. “With iHeartRadio’s new “˜Add-Ins’ feature, listeners can choose to stay connected to their hometown, get easy updates on their work commute and know whether or not they should take an umbrella when they leave the house.”

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