This was a collective and strategic effort from all ends of our organization, so after 25 years of Kiss dominance in diary, it is a fitting way to close the history ‘books’” said Program Director Ebro Darden.
Persons 12+ Mon-Sun 6a-Mid Persons 25-54 Mon-Sun 6a-Mid Persons 35-54 Mon-Sun 6a-Mid
1. WRKS 4.9 1. WRKS 5.5 1. WRKS 6.0
2. WHTZ 4.8 2t WSKQ 5.1 2. WBLS 5.2
3. WLTW 4.4 2t WBLS 5.1 3. WSKQ 4.7
4. WBLS 4.3 4. WHTZ 4.7 4. WLTW 4.6
5. WSKQ 4.1 5. WLTW 4.4 5. WAXQ 4.1
6. WINS 3.9 6. WCAA 4.1 6. WCBSFM 4.0
7. WCAA 3.8 7. WAXQ 3.8 7. WINS 3.8
8. WQHT 3.7 8. WPAT 3.7 8. WPAT 3.7
9. WABC 3.6 9. WKTU 3.6 9. WCAA 3.6
10t WPAT 3.5 10. WPLJ 3.4 10. WPLJ 3.5
10t WCBSFM 3.5
“As we move from simultaneous measurement of Diary and PPM pre-currency into a PPM currency, this final book reinforces the consistency of KISS FM and the strategies employed by programming and marketing of a product that is a clear winner in both measurements and a very strong option for advertisers.” Said Emmis New York Director of Sales Alex Cameron. “In 2008 to doubt the impact of the African American consumer influence is madness, particularly in this market. Not one but now two measurement systems articulate that in the KISS FM audience”.
“KISS FM listeners clearly continue to demonstrate their loyalty to the brand .” Said WRKS General Sales Manager Leon Clark. “We define KISS FM as the leader in connecting with community minded socially active professionals in the tri-state and deliver proof of that every day”.
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