Posted: November 5, 2012 at 11:33 pm
Radio stations have until close of business, Wednesday, November 7, 2012 to update a station’s Total Line Reporting status for the Fall Phase 2 Arbitrends report.
Radio station combos that include partner stations that are 100 percent simulcast, including all programming, commercials, and PSAs, for the whole three-month interval that corresponds to a Diary survey may request Total Line Reporting. Stations simulcasting 100% as of September 13, 2012 are eligible for Total Line Reporting for Fall Phase 2 Arbitrends. These estimates include 1 month of Summer 2012 and 2 months of Fall 2012. (NOTE: Summer 2012 TLR status is used for Fall 2012 Phase 1).
New Total Line Reporting combos—or changes to existing combos—should be provided to Arbitron as early as possible to ensure the combo is appropriately reported in both the quarterly Radio Market Reports and the monthly Arbitrends data. For Fall Phase 2, updates to a station’s Total Line Reporting status must be received by Wednesday, November 7, 2012, the last day of the applicable survey period. For combos that request Total Line Reporting, Arbitron sums the individual partner stations’ audience and reports that sum as if it were the audience for one of the partner stations.
Also, stations need to notify Arbitron in writing immediately of any call letter, station name, or other facility changes that occur during the Fall 2012 survey (September 13– December 5).