Clear Channel Media and Entertainment today announced its new music and events venue — iHeartRadio Theater Los Angeles — which will launch on October 22 with a live Album Release Party featuring superstar recording artist Katy Perry. Located at The Burbank Studios in Burbank, CA, the 20,000 square foot performance space (formerly NBC Lot – Jay Leno Tonight Show) will bring fans intimate performances from top recording artists as well as unique events like exclusive iHeartRadio Album Release Parties, to provide artists, labels and partners with a variety of innovative promotional opportunities.
The iHeartRadio Theater Los Angeles will kick off with the Katy Perry iHeartRadio Album Release Party which will celebrate the release of her new studio album, PRISM, set to be released that day. The event will feature a live performance and Q&A with Katy Perry discussing the behind-the-making of her upcoming album, hosted by on-air talent and TV personality Mario Lopez. The Theater’s grand opening is sponsored by Sony Electronics and has been equipped with Sony 4K professional cameras and other production equipment, as well as Sony TVs.
The event will air in its entirety live on 175 Clear Channel Contemporary Hit Radio (CHR), Adult Contemporary (AC) and Hot AC stations around the country on October 22, at 6 p.m. PT. In addition, the party will be recorded and televised on The CW Network on October 25 at 9 p.m. ET.
Walmart, in partnership with Monster Headphones and AT&T, will be the official on-air radio and social media partner for the Katy Perry iHeartRadio Album Release Party. Walmart will be featured in all Clear Channel radio station Katy Perry Album Release Party on-air and online promos, teases, and social activation beginning October 4, encouraging listeners to buy the album in stores. Clear Channel radio stations across the country will give a lucky listener and three friends a chance to win a VIP experience to the Katy Perry iHeartRadio Album Release Party and $10,000 spending cash.
“The iHeartRadio Theater Los Angeles will create pop culture events that reach tens of millions of fans across the country live on the radio as well as further extending our reach to video streaming and television platforms. It is a way for us to expand our support for incredible superstars like Katy Perry as well as exciting new and emerging artists,” said John Sykes, President of Entertainment Enterprises for Clear Channel. “In addition, the new Theater will enable Clear Channel and iHeartRadio to offer artists, labels and advertisers a variety of unique on-air and online promotional and sponsorship opportunities.”
“We couldn’t be more excited to have Katy Perry be the one to break in our amazing iHeartRadio Theater LA,” said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. “Similar to our iHeartRadio Theater in New York, our new theater gives artists like Katy Perry the perfect stage to showcase their new projects in front of an intimate studio audience, while reaching millions more through our national broadcast audience.”
iHeartRadio Theater Los Angeles joins the iHeartRadio Theater New York as the ultimate intimate performance space for artists and music. The East Coast iHeartRadio Theater is the live performance home for iHeartRadio and Clear Channel Radio stations –Z100, New York’s Hit Music Station; Q104.3, New York’s Classic Rock; 103.5 KTU, The Beat of New York; Power 105.1, New York’s Hip Hop & R&B; and 106.7 Lite FM, New York’s Best Variety. The iHeartRadio Theater New York has hosted nearly 100 shows since its doors opened in 2009, from artists including Green Day, Mariah Carey, Alicia Keys, Bon Jovi, Justin Bieber, Jennifer Lopez, John Mayer, Stevie Nicks and Mumford & Sons.