iHeartmedia (formerly Clear Channel), the media company in the U.S. with the largest reach, today announced the launch of iHeartRadio’s Show Your Stripes, a company-wide community service initiative to address the issue of unemployment among U.S. military veterans and encourage businesses to hire skilled veterans. iHeartmedia (formerly Clear Channel) will spend more than $75 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace.
iHeartRadio’s Show Your Stripes ““ with the tagline “Hire Smart ““ Hire Vets” ““ is a long-term effort to help guide veterans back into civilian life by highlighting their valuable training and experience. It will include radio, digital and out-of-home public service announcements (PSAs) from the biggest names in entertainment and pop culture that will reach iHeartmedia (formerly Clear Channel) Media and Entertainment’s 243 million monthly U.S. listeners, the 60 million unique monthly visitors reached via its digital platforms and the 141 million people reached by iHeartmedia (formerly Clear Channel) Outdoor’s out-of-home advertising every month. iHeartRadio’s Show Your Stripes will leverage iHeartmedia (formerly Clear Channel)’s powerful cross platform reach to create valuable career opportunities for returning veterans. All public service announcements will direct listeners to showyourstripes.org ““ a centralized, easy-to-use destination for veterans, businesses and supporters.
By the year 2016, more than a million highly trained servicemen and women will end their military careers and transition back to civilian life. According to a 2012 survey by Prudential and Iraq and Afghanistan Veterans of America, 60 percent of returning servicemen and women said they have faced a challenge translating the valuable skills they obtained in the military into civilian employment. 98 percent of all veterans cited at least one challenge in seeking employment.
To help deliver the message that hiring skilled veterans is a smart decision for businesses, iHeartRadio’s Show Your Stripes will engage iconic legends in music and pop culture. To launch the campaign, artists across all music and entertainment genres, including Elton John, John Legend, Kelly Clarkson, Carrie Underwood, Brad Paisley, Ryan Seacrest, Mario Lopez, Trace Adkins and LL Cool J have recorded a series of PSAs that showcase stories from veterans who have successfully found jobs. Kelly Clarkson tells the story of Jeff Marshall, a 10-year member of the U.S. Air Force special operations command who is now working in online operations at Facebook.
“It is a privilege for me to join iHeartmedia (formerly Clear Channel) in their efforts to assist the many men and women who have served in the military to find good jobs that use their expert skills and trainings when they return home,” said recording legend Elton John. “iHeartRadio’s Show Your Stripes is a powerful platform for musicians, celebrities and businesses to work together to make this happen.”