CBS Sports Radio announced today its continuing increase in distribution, having just partnered with its 300th affiliate. Launched on September 4, 2012, CBS Sports Radio has more than tripled its reach since the new venture was announced with programming available in all of the Top 10 and 35 of the Top 50 markets across the United States.
The content partnership between CBS RADIO and CBS Sports, with affiliate sales and syndication provided by Cumulus Media Networks, offers around the clock national sports coverage from a wide range of sports personalities and experienced broadcasters. Jim Rome, Boomer Esiason, Tiki Barber, John Feinstein, Doug Gottlieb, Dana Jacobson and Scott Ferrall are among the many voices heard on CBS Sports Radio.
“Hitting the 300 affiliate mark in less than a year is a significant milestone and testament to the overwhelming love of, and support for sports radio in this country,” said Chris Oliviero, Senior Vice President of Programming, CBS RADIO. “We’ve always been of the mind that if you provide listeners with superior content from knowledgeable talent, adoption will surely follow, and with CBS Sports Radio, we have that perfect combination of well-known and respected sports enthusiasts, superstars and analysts. Sports talk is truly the new national pastime that continues to engage with a broad spectrum of involved fans across a myriad of platforms, and we are proud, along with our terrific and supportive affiliate base, to be an active part of this daily conversation across the nation.”