How many people reading this would go on vacation from a radio gig and allow former market superstars to hand le the shift while you’re gone? I’m sure not many. I know I would be concerned. Perhaps, Baisden was not aware of it at all.
Instead of moving current staff around to accommodate the vacationing Baisden, WDAS used Baisden’s vacation time with the return of Carter and Sanborn this week. YIKES… and by the online blogs, newspapers and the listeners in the area, all are THRILLED. I thought most syndicated shows were to do the “best of” while the host is on vacation? Maybe not, even so, Mike’s shows are generally date sensitive (I have not heard the show in eons) so that might be difficult to produce.
Time and again in this blog I’ve stated that the novelty of syndicated radio is going to suffer especially on the urban side mostly because the format is dominated with it. Listeners just deserve more. Corporations are thrilled at the amount of money these shows bring in and they don’t see problems arising via research and PPM but the same corporations also don’t seem to be interested in their online presence either. This is a mistake. Many stations, even in major markets, have very low ranking websites. Finally, if you do your own poll and rand omly ask family members or people on the street if they still listen to radio, you get a mixed reaction. There is a disconnect somewhere.
Just as I predicted with Big Boy’s show almost a year before it happened, I think Michael’s show may be in trouble. I can’t figure out why he has not produced any books recently and /or made bigger appearances outside of the radio circle to keep his name and brand established but there is a problem. Steve Harvey, who is excellent at self promotion (almost to a fault) is currently dominating the urban syndication market with outside projects. Tom Joyner has fallen off a bit. Hopefully Mike will make some immediate changes and tweak some things to change some minds.
Subscribe in a reader