Rapper LL Cool J is teaming up with Sears and designing a clothing line for young boys and girls.
LL says, “I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we’ll get it right.” But perhaps someone has given James (LL) the wrong message Sears wants him to design clothes for KIDS. But do today’s kids know who the 40-year-old rapper is? With all due respect to James, Marketing reps at Sears are dated.
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