Fastest Growing Syndicated Radio Show for Women of Color partners with “Dr. Oz Show”Nationally syndicated weekly radio show Café Mocha has added the ‘Big Apple’s’ female listeners to its growing audience of “mocha mavens.” To kick off their first anniversary the popular radio show co-hosted by two-time Grammy-nominated hip-hop artist MC Lyte, actress/comedienne Loni Love (E! Entertainment’s “Chelsea Lately”) and broadcast veteran Angelique Perrin welcomed New York’s urban powerhouse WBLS FM to their growing list of affiliates in Washington, DC, Chicago, Savannah, Greensboro, Shreveport, Pittsburgh, Milwaukee and others.
“We’re excited to bring Café Mocha to New York City and especially to WBLS the heritage station in the market. Our goal is to fill a “niche” that brings a fresh perspective to the radio experience for women that speaks directly and wholeheartedly to a community that quite honestly has been overlooked by radio until now. Stations get it and Café Mocha’s growth is a testament to this growing market” said Eldridge, Café Mocha Creator and Executive Producer.
Café Mocha through March 2011, has partnered with the highly successful “Dr. Oz Show” to promote his New Year’s Resolution Revolution 11-week diet plan “Move It and Lose it” in 2011. Dr. Mehmet Oz, who also boasts a large African-American female viewership, will be featured on weekly health tip segments and lively interaction with Cafe Mocha hosts.
Using a 360 degree marketing approach to its programming strategy Café Mocha has delivered successful broadcast integration promotions for McDonald’s 365 Black Awards and broadcast from the Walmart booth at the Essence Music Festival. Via the show’s interactive website www.cafemocharadio.com they have created the “Swagga Award” online contest with Barefootess.com that drove listeners and generated traffic of more than 130,738 unique impressions. The show provides an excellent national platform for marketers trying to reach the highly coveted female consumer while locally the show’s Café Mocha to Go events have been specifically tailored for localized initiatives that expand both sponsor and show’s connectivity with its listeners.
