BEANIE SIGEL, one of the greatest lyricists and most revered rappers in the game, has returned with his long-awaited album, THIS TIME, set for worldwide release Aug. 28 on the newly revived Ruffhouse Records in a new distribution deal with EMI Label Services. Two weeks later, the “Broad Street Bully” will be headed to federal prison to begin serving a two-year sentence.
But before he starts doing time, the former Roc-A-Fella star will embark on a whirlwind promotional schedule behind THIS TIME that includes a U.S. tour and a national TV performance on NBC‘s Late Night with Jimmy Fallon. The first single, “The Reunion,” which brings together his State Property group Omillio Sparks, Young Chris, Peedi Crakk and Freeway and samples Sly & the Family Stone’s “You Can Make It If You Try,” is getting huge response and airplay in its first radio week at major urban stations like Hot 97/New York, Power 99/Philadelphia, WPWX/Chicago, and Sirius Shade 45 and Hip Hop Nation.
Beanie’s U.S. tour includes performances in New York (Aug. 16 @ S.O.B.’s), Los Angeles (Aug. 30 @ The Key Club) and Oakland, CA (Aug. 31 @ The New Parish). More dates will be announced shortly. “Beans” performs with fellow Philly artists The Roots on Late Night with Jimmy Fallon on Sept. 6 and also is scheduled to appear on BET’s 106 & Park on Aug. 24.
MTV’s RapFix Live is keeping up with Beanie by rolling out a three-part webisode special titled “Man to Man.” In Episode 1, Beanie receives words of wisdom and encouragement to push forward from civil rights activist Dr. Ben Chavis, who says Beanie represents “the power of this generation.”
“I just listened to your voice and God has blessed you Beanie, you’ve been blessed with a gift,” Chavis tells Beanie. “Now it’s time to share that gift again, but share more of the gift. We feel your power, we hear your voice. The truth of what you spit and how you spit it, it’s just great. Your voice penetrates, your voice uplifts, your voice reaches the inward reality of so many of our brothers and sisters all over the world.”
THIS TIME, a record about introspection and redemption, contains 11 tracks including a guest appearance by global pop star Akon on “That’s All I Know.” The album, produced by Beanie Sigel & Alex “Don Cheegro” Chiger, is filled with the same street-inspired jewels that have made “Beans” so beloved throughout his career, and leaves listeners with one crucial lesson: to never give up.
On the title track, “Sig” stands triumphant as he reflects on the ups and downs in his life. Rather than focus on superficial rap rhetoric, Beans presents his truth on songs like “That’s All I Know.” On “Kush Dreaming,” Beanie applies a melodic flow over a jazzy and calming instrumental. On “Sigel is What They Call Me,” he delivers one of his best lyrical performances while honoring the late Notorious B.I.G., and on “Dangerous,” featuring Game, Beanie channels the spirit of Tupac Shakur while painting a vivid picture of the ghetto that raised him.
THIS TIME has enough substance to last a lifetime.
“It’s real life stories,” says Beanie. “People go through things and that’s the music that I make. My music is honest. You have a lot of dudes that live the faÃ§ade. They start falling to the character that they are portraying in the music. I don’t do that.”
Ruffhouse Records, recently proclaimed “one of the greatest record labels of all time” by HipHopDX, is known for catapulting the careers of some of Hip-Hop’s finest artists in the 1990s, including Lauryn Hill, the Fugees, Cypress Hill and Kris Kross. The groundbreaking label sold 100 million records worldwide in its first incarnation and once again is being guided by CEO Chris Schwartz.
“Regardless of his unfortunate situation, Beanie has created a tremendous body of work that is totally worthy of the Ruffhouse name,” says Schwartz. “He stands tall among all the major MCs and he’s revered by all hip-hop aficionados around the world. We’re extremely proud to be re-launching Ruffhouse Records with Beanie Sigel as our first artist.”
For more on the return of Ruffhouse Records, Beanie Sigel’s new album, and beyond, watch the official website at www.ruffhouserecords.com and www.beaniesigel.com.