Arbitron Releases Radar December 2012 Radio Network Ratings

by Hassahn Liggins - Posted Tuesday, December 11th, 2012. Category: URBAN

 width=Network Radio Reaches Over 181 Million Persons 12 and Older On a Weekly Basis

COLUMBIA, MD, December 10, 2012″”Arbitron Inc. (NYSE: ARB) reported in its December 2012 RADAR ® (Radio’s All Dimension Audience Research) Radio Network Ratings that over 181 million Persons 12 and older, or approximately 69 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.

Selected Audience Results from RADAR December 2012

The RADAR December 2012 survey period demonstrates network radio’s power in reaching a mass audience in all demographics.   Commercials aired on the 49 radio networks measure reached:

  • 69.2 percent of Persons aged 12+ (181,118,000 Persons)
  • 69.7 percent of Persons aged 18+ (164,779,000 Persons)
  • 69.0 percent of Persons aged 35+ (113,267,000 Persons)
  • 72.2 percent of Persons aged 18-49 (97,075,000 Persons)
  • 72.8 percent of Persons aged 25-54 (92,004,000 Persons)

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