Network Radio Reaches Over 189 Million Persons 12 and Older On a Weekly Basis
COLUMBIA, MD, December 12, 2011 – Arbitron Inc. (NYSE: ARB) reported in its December 2011 RADAR® (Radio’s All Dimension Audience Research) Radio Network Ratings that approximately over 189 million Persons 12 and older, or approximately 73 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.
Arbitron posts RADAR Radio Network Rankings for Persons aged 18-49 and Persons aged 25-54 on its Web site at:
http://www.arbitron.com/national_radio/radar111_network_rankings.htm
Selected Audience Results from RADAR December 2011
The RADAR December 2011 survey period demonstrates network radio’s power in reaching a mass audience in all demographics. Commercials aired on the 55 radio networks measure reached:
72.8 percent of Persons aged 12+ (189,015,000 Persons)
73.2 percent of Persons aged 18+ (171,718,000 Persons)
72.5 percent of Persons aged 35+ (118,796,000 Persons)
75.7 percent of Persons aged 18-49 (102,140,000 Persons)
76.2 percent of Persons aged 25-54 (96,615,000 Persons)
