Arbitron Inc. today announced that More Enterprise Communications has signed a multi-year contract for Portable People MeterTM radio ratings services for XMOR-FM and XSPN-AM, both stations based in San Diego, CA with transmission from Tijuana, Mexico. This agreement will take effect as and when Arbitron commercializes the new audience ratings technology in San Diego. “We’re excited about the potentials Arbitron’s PPM audience measurement offers in terms of radio’s ability to better manage and impact listeners,” says Mario Mayans, MEC President/CEO. “In today’s multi-platform broadcast and content environment, the ability to deliver even greater client accountability, and maximize effectiveness is imperative.” Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.
Arbitron and More Enterprise Communications Sign Multi-Year Agreement for Portable People MeterTM Radio Rating Services
– March 19, 2008Posted in: Radio News
