COLUMBIA, MD; October 5, 2010 – Arbitron Inc. (NYSE: ARB) today announced that Adelante Media Group, LLC, formerly Bustos Media, has signed a multi-year contract for Portable People MeterTM and Diary radio ratings services across all of its radio markets.
“Arbitron is the gold-stand ard in audience measurement and we are pleased to have expand ed our partnership for both our PPM and diary markets,” said BMT’s Jay Meyers, CEO of Adelante Media Group, LLC. “As a new broadcast company serving the fastest growing segment of the U. S. population, Adelante has followed the industry debate closely. We recognize and appreciate the excellent progress Arbitron has made refining the representativeness of their sample. At Adelante, we will use both Arbitron’s Diary and PPM data to give advertisers confidence in their Hispanic radio buys.”
“We are thrilled to announce this expand ed agreement with Adelante Media, a new broadcast company focused on serving the emerging Hispanic markets,” said Carol Hanley, EVP, Chief Sales & Marketing Officer at Arbitron Inc. “With the Arbitron ratings services, Adelante Media can give advertisers the evidence they need to effectively reach today’s Hispanic consumer.”