A couple of weeks ago we posted “5 Inside reasons why Radio Sucks” The post was immensly popular. Now we posts the 5 things that are preventable but that are killing black radio
Eliminate Morning Syndication
Tom Joyner just had hip surgery…. I could literally end right there. I was trying to think of a current rap artist who has had hip surgery. …. hold on…. it’s coming…. OK I can’t think of anyone… can you? Call me when you do… An old man’s wisdom may be enlightening at times but it’s rarely entertaining for too long. People like to laugh (really laugh) and not worry about the person entertaining them having their teeth falling out, alternative bowel movements habits or swollen ankles. Open the door for NEW talent and get out of the way of industry progression or at LEAST help it. Listeners getting up early to go to work are NOT retired so why should they listen to someone in the morning who is reTIRED? Predictable and BORING morning shows with feigned laughter and jokes that are about as funny as a decapitated corpse on the freeway should be against the law of entertainment. As a matter of fact, I am creating that law right now. How many times can you eat Oatmeal for breakfast everyday? Give us some fried eggs and crispy bacon sometimes. I can’t imagine how much revenue urban stations are missing out on in the mornings by completely ignoring younger demos. It’s going to come back to haunt urban radio mark my words.