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CRN DIGITAL TALK RADIO AND THE ASTOR BROADCAST GROUP PARTNER TO CREATE NEW TALK FORMAT
LOS ANGELES, CA – CRN Digital Talk Radio and the Astor Broadcast Group announced today a new partnership that will flip Astor’s AM properties in the Inland Empire (1510 KSPA AM) and San Diego (1450 AM KFSD) to a new Southern California Talk” format, set to debut next Monday. The lineup will bring back many Southern California favorites and introduce a few new faces to the land scape.
“I have worked with Art for a long time and he is a true radio pioneer,” said Michael Horn, President and CEO of CRN Digital Talk Radio.
“Individually the AM stations have been hard to sell. Our new partnership allows us to package Art’s two AM stations together along with the line-ups also being offered on one of our CRN channels. Together, our three outlets will provide a strong sales story for local and national advertisers alike.”
By taking stand alone stations and pairing them together, Horn and Astor have created their own hybrid cluster that will compete against the large station groups in the area.
Horn, who is acting as program and sales consultant on this venture, created a format that offers much needed variety to the current talk offering in Southern California. The changes will begin next Monday at 3 a.m. with Mancow. At 6 a.m. Laura Ingraham will be heard live. From 9 a.m. – 11 a.m., ‘What’s Cooking Today,’ a lifestyle program featuring celebrity guests will be hosted by Horn, Paul Stern, Jack Roberts and Erik Hines. ‘Talk Back’ will air from 11 a.m. to noon with Chuck Wilder, former co-host with George Putnam. Dr. Laura Schlessinger will air from noon to 3 p.m., followed by Michael Savage in afternoon drive. Rusty Humphries takes the mic from 6 p.m. – 9 p.m. Following Rusty from 9 p.m. to 10 p.m. will be the PM Show with Horn and rotating guest hosts, like actor Robert Conrad and Geoff Edwards. At 10 p.m., Doug McIntyre’s Red-Eye Radio will be heard live for four hours, followed by Barry Farber from 2 a.m. – 3 a.m.
San Diego’s KFSD is scheduled to kick off their talk format on April 1st. That lineup will feature some of the best from the KSPA lineup, in addition to a live feed of Doug Stephan’s Good Day from 3 a.m. – 7 a.m., followed by Dennis Miller live from 7 a.m. – 10 a.m. The “What’s Cookin Today’ Show will run from 10 a.m. – 11 a.m. with ‘Talk Back’ from 11 a.m. – noon. Lou Dobbs returns to Southern California, from noon – 3 p.m. and Laura Ingraham will air in afternoon drive.
“The goal of this lineup is to keep tape delayed programming to a minimum,” said Horn. “ We want the listeners to be able to participate with the talent to create the most local feel possible. Budgets are tight and syndicated programming makes sense in that respect, but we chose to include talent based in Southern California. They will be used in custom promotions and will be able to paint a local picture that is not currently part of stations that strictly use syndicated talent.”
“I haven’t been this excited since I flipped BOSS Radio and KORJ to KIK FM Country,” said Astor, President of the Astor Broadcast Group. “This partnership highlights all of our strengths. We are bringing back some great talk talent to Southern California and creating a lucrative environment for advertisers.”
