Tomorrow morning, thinkLA, the largest advertising industry organization for Southern California, will be holding a one-of-a-kind event featuring the CEOs of six of America’s largest Broadcasting Corporations, “Take it From the Top – Six CEOs Discuss the Status & Future of Audio-Anchored Advertising.” You can find details about this event on the Southern California Broadcaster Association website: www.scba.com If, in the course of your coverage, you find it worthwhile to discuss how Arbitron plans to report the emerging digital alternatives, I can point you to a fact sheet that previews what we are working on for the PPM and diary radio ratings services. We are aiming for July 2008 to add these reporting options to the PPM service, we’re still working through the operational details and haven’t made the date “official.” Thom Mocarsky
SVP, Press and Investor Relations
Arbitron Inc.
410-312-8239
thom.mocarsky@arbitron.com
Arbitron Digital Audio Fact Sheet
– January 30, 2008Posted in: Radio News
