Dr Dre – Beats |
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 Dre started the craze with iconic record exec Interscope’s Jimmy Iovine. He just sold half of his shares walking away with over $300 Million in the process then coming back and introducing an extension of the brand. THEN just this very week at the CES (Consumer Electronics Show) Iovine and Dre made the decision to split from the parent company Monster (formerly Monster Cable) a severely overpriced product line (via other products) because the owner Chief executive Noel Lee has not been seen anywhere wearing or supporting the Beats brand, one mind you, that increased his company’s earnings by a whopping 60%. Monster is now trying to come up with their own versions of similar product (good luck). Without question, Beats headphones are everywhere touting a price tag from $150 to over $300.00. Many celebrities wear them which is pretty much all you need to make the brand a smash hit and they are. No word on where Dre and Iovine will take the line next but Beats technology is already in a line of new HP computers. Look for more to news on this company to come. |
